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I recently got a call from an entrepreneur who was looking for some help with his website. He had a very small business, but it was growing and he was worried that he would be losing traffic to other websites because of the poor quality of his site. He said that he was able to get a few thousand visitors each month, but they were only staying on his site for about 30 seconds before leaving because of the bad design and layout.
When I asked him why he thought this happened, he told me that he had spent thousands of dollars in search engine optimization services for his website over the last couple of years, but he wasn't getting any results. It seemed like no matter how much money he spent, his site was still failing miserably.
It's pretty clear that if you're spending hundreds or thousands of dollars per month on SEO, there should be results. If not, then something is wrong. In fact, even if you are spending $20 per day on your SEO efforts, you can expect to see results within just a couple of weeks.
There is one big mistake that most sites make when they start out their search engine optimization journey. Many people will start by hiring someone else to do all of the work and then end up losing every penny they spend. The reason for this is that these companies don't know anything about what really works and what doesn't.
The first thing you need to understand is that there isn't one single way of doing things. There are many different ways to optimize your pages so that they appear higher in the rankings, and each method has its own pros and cons.
For example, let's look at the two main methods of optimizing pages to increase your ranking.
- Page title - This is probably the most important factor in determining where your page appears on the search engine results page (SERP).
- Meta tags - These are tags that are used to describe your page in the HTML code. The meta tag description is usually the best place to put keywords for your page. You want to keep these descriptions short and sweet. Also, it's important to use keywords that have high search volume.
- Content - The content on your page needs to be relevant, original and well written. Make sure that your content is always updated with new information.
- Back links - This refers to link building. When you build back links to your website, you are essentially telling Google that your site is valuable enough to be included in the SERPs.
- Social media - These days, social media plays a huge part in the search engines' determination of which pages show up in the SERPs. Facebook, Twitter, YouTube and LinkedIn all have great influence over which pages show up.
- Internal linking - Internal linking means that you are using anchor text to link from one section of your site to another.
Each of these factors has its own strengths and weaknesses, and you need to take advantage of each of them to ensure that you are maximizing your potential for success. You need to remember that search engines aren't looking for perfection. They are looking for relevance. If you spend several months of your life writing, rewriting and editing your webpages, make sure that you are creating content that is going to appeal to your target audience. This is where many entrepreneurs fail. They think that if they write a bunch of articles about their industry, then they will rank highly in the search engines. But this is a false assumption. A lot of articles are written about the same topics, and they all rank equally. That's why it is so important to create unique content that appeals only to your target market.
In addition, it's also important to realize that although SEO is all about generating more traffic, you don't necessarily need to go after the top 100 results on Google or Yahoo to reap the benefits. There are plenty of opportunities to rank in the top 10 results without trying to get into the top 1%.
One thing that I love about SEO is that it is constantly changing. Search engines are always updating their algorithms and adding new features that allow them to better determine which pages deserve to be ranked higher than others. As a result, it is impossible to predict exactly where your page will end up in the SERPs. What you can do, however, is use tools like SpyFu to monitor your competitors' pages and see what changes they are making. Then you can implement those strategies to improve your pages so that they rank higher in the future.
If you want to succeed in the world of search engine optimization, you need to stop thinking of it as a "one size fits all" approach. You need to recognize that there are many different ways to do things, and you need to focus your attention on the ones that give you the best chance of succeeding.
If you follow the advice above and invest time and effort into learning something new, you will find yourself far ahead of your competition.
